As mothers, it is inherent that we create a future that can be enjoyed for generations to come.

We are committed to supporting our community of women, mothers, parents, and families by raising awareness and providing philanthropic support. We are extremely proud of the charities we support and our achievements in giving back. And because we are devoted to all mothers, including mother earth, we partner with trusted makers around the world who share our vision for the future.   

Our collections are designed to be loved and worn for years to come – to be borrowed, swapped, and deeply cherished as your family grows.

This is our journey.

This is our journey

We are working towards a brighter, more sustainable future that will be an ongoing commitment over the years. As a starting point, 90% of the energy at our Head Office in Melbourne is now generated from onsite solar panels, we have eliminated the use of plastic strapping around our shipping cartons, and all our garments are now delivered in biodegradable plastic bags.


Our collections are designed in-house in Melbourne and are then passed on to our dedicated team of suppliers, pattern makers, seamstresses, production managers and partners. Each step of the process is carefully thought out and considered.


We carefully source quality yarns and fabrics to ensure the longevity and functionality of garments for years to come, and work with socially compliant factories, many of which are BSCI, SEDEX, and Qualspec certified.


We are a brand for women, founded by women, so it is no surprise that motherhood and supporting working parents is part of our DNA. We are proud to offer flexible and supportive environments for mums to return to work, and in turn, support you and other women on their own journey through pregnancy, postpartum, nursing, and motherhood.


We are 100% dedicated to our journey towards ethical and sustainable production processes

We’ve actively increased sourcing of ethical yarns, and now use GOS Certified Organic Cotton in our Core Collection of jersey knit styles, and sustainably sourced Certified Tencel in our seasonal collections. The majority of our denim styles are now OEKO-TEX 100 Certified and use YKK zippers. We also stock Hotmilk Bras who share our ethos and are made with OEKO-TEX 100 Certified fabrics and trims. We are committed to extending the use of sustainable fibres.